Demand analysis
Search volume, category trends, seasonality and total addressable interest.
Strategy and research
Market Research
Market research validates demand, customer priorities and market conditions before you spend. It's the groundwork that makes campaigns land.
We focus on research you can act on: is there enough demand, who exactly is buying and why, how do they choose, what language do they use, and where is the channel opportunity. The output is a positioning and targeting brief your campaigns and pages are built from.
Scope of work
What's included
Customer research
Interviews, surveys or review mining to understand priorities, triggers and objections.
Positioning input
Differentiators, proof points and message angles to test.
Channel opportunity
Where your audience is reachable and at what likely cost.
Segmentation
The segments worth targeting first and how they differ.
Research brief
A concise document your campaigns, pages and creative are built from.
Process
How the engagement runs
- 01
Scope
We agree the questions the research must answer to de-risk spend.
- 02
Gather
We collect demand data and customer input from the most relevant sources.
- 03
Synthesise
We turn findings into positioning, segments and message angles.
- 04
Brief
We deliver an actionable brief and review it with your team.
What you receive
- Demand and opportunity analysis
- Customer insight summary
- Positioning and messaging angles
- Priority segments and channels
- Research brief for execution
Best suited to
- New products, markets or geographies
- Companies whose campaigns aren't converting despite decent traffic
- Teams about to make a significant media commitment
FAQ
Market Research: common questions
01How long does research take?
Typically 2-3 weeks depending on whether primary interviews or surveys are involved.
02Do you talk to our customers?
Where possible, yes — a small number of structured interviews often produces the most useful insight. We can also mine reviews and support data.
03Is this separate from strategy?
Research is the input; marketing strategy turns it into a plan. We often run them together.
04What if research shows the opportunity is small?
Then it's saved you a much larger media spend. We'll recommend where the realistic opportunity is instead.
Ready to build your acquisition engine?
Tell us what you sell, where your customers are and what you want to achieve.