Positioning teardown
How each competitor frames value, who they target and their proof points.
Strategy and research
Competitor Analysis
Competitor analysis shows how rivals position, advertise and convert — and where the gaps are that you can move into.
We reconstruct competitors' acquisition playbooks: their messaging and offers, the channels and creative they run, their funnel and pricing, and the search terms they dominate. Then we identify the specific, exploitable gaps — underserved angles, weaker funnels, ignored audiences.
Scope of work
What's included
Ad & creative analysis
Active ads by channel, recurring hooks, formats and landing pages.
Funnel & pricing review
Their path from click to purchase, pricing model and friction points.
Search share
The keywords and categories they own in paid and organic.
Gap analysis
Underserved segments, weak messaging and funnel opportunities.
Action list
Prioritised recommendations you can implement.
Process
How the engagement runs
- 01
Identify
We agree the direct, indirect and aspirational competitors to study.
- 02
Collect
We gather ads, pages, pricing and search data across channels.
- 03
Analyse
We compare positioning, funnels and spend signals to find gaps.
- 04
Recommend
We deliver a prioritised opportunity list and review it with you.
What you receive
- Competitor positioning matrix
- Ad and creative library with analysis
- Funnel and pricing benchmark
- Search share summary
- Prioritised opportunity list
Best suited to
- Crowded categories where differentiation is hard
- Companies entering a market with established players
- Teams planning a repositioning or new campaign
FAQ
Competitor Analysis: common questions
01How many competitors do you cover?
Usually three to six — enough for a real pattern without diluting the analysis.
02Can you see competitors' ad spend?
Not exact figures, but ad libraries, run duration and creative volume give a reliable relative picture.
03Is this a one-off?
It can be, but a light quarterly refresh keeps you ahead as competitors shift tactics.
04What do we get that we can act on?
A prioritised list of specific moves — messaging angles, audiences, funnel fixes — not just observations.
Ready to build your acquisition engine?
Tell us what you sell, where your customers are and what you want to achieve.