Account architecture
Campaign and ad-group structure organised by intent, margin and priority for clean data and control.
Paid advertising
Google Ads
Google Ads captures people who are already looking for what you sell. We build disciplined Search, Performance Max and Shopping campaigns around accurate conversion data and your real margins.
Google rewards structure and signal quality. We build clean campaign architecture, research the queries that indicate real intent, exclude the ones that waste budget, and feed the platform accurate conversion values so automated bidding works for you rather than against you. The result is demand capture you can scale without losing efficiency.
Scope of work
What's included
Keyword & query research
Intent mapping, match-type strategy and an ongoing negative-keyword programme.
Search, PMax & Shopping
The right campaign types for your goals, with asset groups, feeds and audience signals configured properly.
Conversion tracking
Primary and secondary conversions, values and — where relevant — enhanced or server-side conversions.
Bidding & budget management
Bid-strategy selection, tCPA/tROAS targets and budget pacing reviewed weekly.
Ad copy & extensions
Testing of responsive search ads, assets and landing-page matching.
Process
How the engagement runs
- 01
Audit & plan
We review any existing account and data, then define structure, targets and tracking requirements.
- 02
Build
We build campaigns, write ads, configure tracking and set conservative launch baselines.
- 03
Stabilise
We manage the learning period, add negatives daily and confirm conversion data is clean.
- 04
Scale
We expand keywords, campaign types and budget against proven cost-per-acquisition targets.
What you receive
- Restructured or newly built Google Ads account
- Keyword, match-type and negative-keyword plan
- Conversion tracking and value configuration
- Ad copy library and testing roadmap
- Weekly optimisation log and monthly report
Best suited to
- Businesses with existing search demand for their product or category
- E-commerce brands that need Shopping and Performance Max done properly
- B2B companies generating leads from high-intent search terms
FAQ
Google Ads: common questions
01Do you need access to our existing account?
Yes, ideally. Historical data speeds up strategy and preserves conversion history. If there's no account we create one from scratch.
02How much should we budget for Google Ads?
It depends on your market's cost per click and your target volume. We model a practical range during discovery, separate from our management fee.
03Can you manage Performance Max?
Yes. We treat PMax with the same discipline as Search — structured asset groups, exclusions, feed quality and value-based bidding.
04Will we own the account?
Always. The account is yours, built in your billing, and you keep full access during and after the engagement.
Ready to build your acquisition engine?
Tell us what you sell, where your customers are and what you want to achieve.