Acquisition strategy
Positioning, offer, channel mix and unit-economics model before any spend goes live.
Strategy and research
Performance Marketing
Performance marketing connects strategy, paid media, funnels and measurement into one accountable system. Every decision is tied to acquisition cost, return and revenue.
Most agencies optimise a single channel in isolation. We build the whole acquisition engine: the offer and positioning, the media mix across search, social and video, the landing pages and follow-up that turn clicks into pipeline, and the tracking that proves what worked. You get one senior team accountable for the number that matters — profitable customer acquisition at scale.
Scope of work
What's included
Campaign build & launch
Account architecture, audiences, keywords, creative testing plan and controlled launch baselines.
Funnel & landing pages
The pages, forms, qualification and CRM handoff that convert paid traffic into revenue.
Measurement
GA4, server-side events, conversion values and reporting tied to commercial outcomes.
Ongoing optimisation
Weekly work on bids, budgets, audiences, creative and conversion rate against agreed KPIs.
Reporting & strategy calls
Clear reporting on spend, CAC, ROAS and pipeline, with a regular review of priorities.
Process
How the engagement runs
- 01
Discovery & economics
We map your margins, sales capacity, current data and goals to set a realistic CAC and budget range.
- 02
Strategy & build
We choose channels, write the media plan, build campaigns and prepare tracking and landing pages.
- 03
Launch & learn
Campaigns go live with controlled tests and clean baselines so early results are readable.
- 04
Optimise & scale
We compound improvements weekly and increase investment only against proven unit economics.
What you receive
- Acquisition strategy document and channel plan
- Unit-economics and budget model
- Fully built ad accounts and campaigns
- Conversion tracking and GA4 configuration
- Landing pages or landing-page brief
- Monthly performance report and roadmap
Best suited to
- Companies spending — or ready to spend — from €5,000/month on media
- Teams that want one partner accountable for the full funnel
- B2B, B2C and marketplace businesses with a clear commercial goal
FAQ
Performance Marketing: common questions
01Is ad spend included in the fee?
No. Media budget is paid directly to Google, Meta and other platforms. Our fee covers strategy, build, management and measurement.
02How quickly will we see results?
Initial signal usually appears in the first 2-4 weeks. Stable, optimised performance typically takes 2-3 months as the system learns and we remove friction.
03Do you work alongside our internal team?
Yes. We can own the acquisition system end to end or lead specific parts while your team handles creative, product or sales.
04What if we only need one channel?
That's fine — we can start with a single channel and expand. The strategy and tracking work still applies.
Ready to build your acquisition engine?
Tell us what you sell, where your customers are and what you want to achieve.