Channel strategy
Whether, where and how TikTok fits your acquisition mix and budget.
Paid advertising
TikTok Ads
TikTok advertising works when creative is native to the platform and testing is fast. We build campaigns designed for discovery and action, backed by proper event tracking.
TikTok punishes ads that look like ads. We produce or brief creator-style content, run a high-tempo testing programme, and implement the Events API so the platform optimises on real conversions. Done well, it opens a genuinely incremental acquisition channel.
Scope of work
What's included
Creative production/briefing
Creator-style concepts, hooks and scripts built for the For You feed.
Campaign build
Objective selection, audience approach and a testing structure suited to TikTok's algorithm.
Events API & pixel
Server-side events, deduplication and event-quality checks.
Rapid testing
High-frequency creative iteration with clear performance thresholds.
Scaling
Budget scaling method and fatigue management.
Process
How the engagement runs
- 01
Assess & set up
We confirm fit, set up tracking and the Events API, and define the testing plan.
- 02
Produce
We create or brief the first batch of native concepts.
- 03
Test fast
We iterate creative weekly and cut losers quickly.
- 04
Scale
We scale winners and refill the creative pipeline continuously.
What you receive
- TikTok Ads account and campaign build
- Events API implementation
- Creative concepts, hooks and scripts
- Testing calendar and thresholds
- Monthly performance report
Best suited to
- Consumer products with broad appeal and a visual story
- Brands able to sustain a steady creative output
- Companies looking for incremental reach beyond Meta and Google
FAQ
TikTok Ads: common questions
01Does our audience actually use TikTok?
The platform's demographics have broadened well beyond Gen Z. We validate audience size and intent for your category before recommending spend.
02We can't produce lots of video. Is TikTok viable?
Creative volume is the main driver of success here. If sustained output isn't realistic, we'll say so and focus budget elsewhere.
03How is TikTok tracking different?
It relies on the TikTok pixel plus the Events API for server-side data. We implement both and monitor event match quality.
04How quickly can we tell if it works?
Usually within 3-4 weeks of consistent testing you'll know whether the channel can hit your cost targets.
Ready to build your acquisition engine?
Tell us what you sell, where your customers are and what you want to achieve.