Positioning & audience
Target segments, value proposition and differentiators.
Strategy and research
Marketing Strategy
Marketing strategy sets priorities, channels, offers and economics before execution — so spend follows a plan rather than the loudest channel.
We build a practical acquisition strategy: who you're targeting, how you're positioned, which channels fit the buying process, what the offer and funnel should be, and what the unit economics need to look like. It's the document your campaigns, budget and team align to.
Scope of work
What's included
Channel strategy
The mix that fits your funnel, margins and stage — and what to ignore.
Offer & funnel design
The offers and journey structure most likely to convert.
Unit economics
CAC, LTV, payback and budget model with scenarios.
Measurement framework
The KPIs and reporting that will govern decisions.
Roadmap
Sequenced priorities for the next one to two quarters.
Process
How the engagement runs
- 01
Immerse
We review your data, economics, market and goals.
- 02
Analyse
We assess demand, competition and channel fit.
- 03
Design
We build the positioning, channel plan, funnel and economics model.
- 04
Align
We present the strategy and roadmap and adjust with your team.
What you receive
- Marketing strategy document
- Channel plan and rationale
- Unit-economics and budget model
- Measurement framework
- Quarterly execution roadmap
Best suited to
- Companies about to increase marketing investment
- Teams spread thin across too many channels
- New leadership or a new funding round
FAQ
Marketing Strategy: common questions
01Is this just a slide deck?
No. It's a working document with a channel plan, an economics model you can adjust, a measurement framework and a dated roadmap.
02Do you help execute it?
Yes — most clients continue into build and management. You're also free to take the strategy and run it internally.
03How long does it take?
Typically 3-4 weeks, faster if research already exists.
04What if we disagree with the recommendations?
The strategy is developed with your team, not handed down. We pressure-test assumptions together before it's final.
Ready to build your acquisition engine?
Tell us what you sell, where your customers are and what you want to achieve.