X (Twitter) Ads Agency

X is niche but valuable for tech, finance, media and B2B audiences that are hard to reach elsewhere. We build keyword, follower and interest targeting, test concise creative, and measure against leads and sign-ups rather than engagement.

Scope of work

What's included

01

Targeting strategy

Keyword, follower look-alike, interest and conversation targeting matched to your audience.

02

Campaign build

Objective selection, placements and bidding configured for efficiency.

03

Creative

Concise ad copy and creative testing suited to the feed.

04

Conversion tracking

X pixel and conversion events with values.

05

Optimisation

Weekly budget, bid and creative decisions.

06

Reporting

Clear reporting on cost per result and trend.

Process

How the engagement runs

01
Plan
We define audience, objective, budget and tracking needs.
02
Build
We build campaigns, write copy and set up the pixel.
03
Test
We run controlled tests to find efficient targeting and creative.
04
Scale or reallocate
We scale what works or move budget if the channel can't hit targets.

What you receive

X Ads campaign build
Targeting and audience plan
Conversion tracking setup
Ad copy and creative variants
Monthly performance report

Best suited to

B2B software, fintech and developer tools
Media, publishing and events
Brands with an active presence in X conversations

FAQ

X (Twitter) Ads: common questions

01

Is X worth it at small budgets?

For the right niche audience, yes — it can be efficient at modest spend. We're candid if your audience isn't concentrated there.

02

What targeting works best?

Keyword and follower look-alike targeting tend to perform well for B2B. We test a few approaches early.

03

Can you track conversions from X?

Yes, via the X pixel and conversion events, including value where applicable.

04

How does X fit a wider plan?

Usually as a complementary channel for audiences underserved by Google and Meta, not a primary source of volume.

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X (Twitter) Ads