Facebook Ads Agency

Facebook still delivers some of the lowest-cost reach available, but only with the right structure and creative discipline. We build conversion and lead campaigns, manage audiences and exclusions, and keep the Conversions API healthy so spend is optimised toward real results.

Scope of work

What's included

01

Campaign structure

Objective-aligned structure for prospecting, retargeting and retention.

02

Audience & exclusion strategy

Interest, lookalike and custom audiences with overlap and exclusion management.

03

Creative testing

Hooks, formats and angles tested in a structured matrix.

04

Lead & conversion setup

Instant forms with qualification, or on-site conversions with value tracking.

05

Conversions API

Server-side events, deduplication and event-quality monitoring.

06

Optimisation

Weekly budget, bid and creative decisions against agreed KPIs.

Process

How the engagement runs

01
Audit & fix
We review the account, repair tracking and set up the Conversions API.
02
Build & brief
We build campaigns and brief the first creative testing batch.
03
Test
We run controlled tests to find profitable angles and audiences.
04
Scale
We scale winners and manage creative fatigue with a refresh pipeline.

What you receive

Built Facebook campaign structure
Audience and exclusion plan
Conversions API implementation
Creative briefs and testing matrix
Monthly performance report

Best suited to

Lead-generation businesses with a defined offer
E-commerce brands needing prospecting and retargeting
Local and service businesses with a clear catchment and offer

FAQ

Facebook Ads: common questions

01

Facebook or Meta — what's the difference here?

Meta is the platform (Facebook + Instagram + Audience Network). If your audience is primarily on Facebook feed and Marketplace, we weight delivery there; the setup work is the same.

02

Do lead ads produce low-quality leads?

They can without qualification. We add screening questions, context and fast follow-up, and measure cost per qualified lead — not just cost per form fill.

03

Can you retarget website visitors?

Yes, using the pixel and Conversions API audiences, segmented by page and intent, with messaging matched to each stage.

04

What budget do we need to start?

Enough for the platform to exit the learning phase on your key event — we model this in discovery, typically alongside a testing budget for creative.

Keep exploring

Related services

Paid advertisingMeta AdsMeta advertising creates demand and converts audiences across Facebook and Instagram. We combine audience insight, a disciplined creative testing system and reliable conversion data.Paid advertisingInstagram AdsInstagram advertising turns strong creative and precise targeting into qualified attention and sales across Feed, Stories and Reels.Paid advertisingRetargetingRetargeting brings high-intent visitors back with messages matched to their stage — segmented, frequency-controlled and measured for incremental return.Funnels and conversionLead GenerationLead generation produces qualified enquiries with a clear offer, fast routing and a clean sales handoff — measured on cost per qualified lead and pipeline, not raw volume.

Facebook Ads