Placement-native creative
Concepts adapted properly for Feed, Stories and Reels rather than one asset stretched across all.
Paid advertising
Instagram Ads
Instagram advertising turns strong creative and precise targeting into qualified attention and sales across Feed, Stories and Reels.
Instagram is a visual, fast-moving surface where the first second of creative decides performance. We develop thumb-stopping concepts, adapt them to each placement, and run them through a disciplined testing system with conversion tracking that ties spend back to revenue.
Scope of work
What's included
Audience strategy
Interest, lookalike and custom audiences with sensible exclusions.
Testing system
Structured hook and format testing with clear read criteria.
Conversion tracking
Pixel and Conversions API events with values for optimisation.
Funnel campaigns
Prospecting to retargeting mapped to buyer intent.
Optimisation & scaling
Weekly decisions and a creative refresh cadence.
Process
How the engagement runs
- 01
Foundations
Account audit, tracking repair and Conversions API setup.
- 02
Creative sprint
First batch of Reels-first concepts and hooks briefed or produced.
- 03
Test & read
Controlled tests to find profitable creative and audiences.
- 04
Scale
Scale winners, manage fatigue and keep new concepts flowing.
What you receive
- Built Instagram campaign structure
- Placement-specific creative briefs
- Audience and exclusion strategy
- Conversions API implementation
- Monthly performance report
Best suited to
- Consumer brands with a strong visual identity
- Products that demonstrate well on video
- Businesses investing in Reels and short-form content
FAQ
Instagram Ads: common questions
01Do we need influencer content?
Not necessarily. UGC-style and founder-led content often outperforms polished production. We advise on the mix based on your category and budget.
02Should creative differ from our organic posts?
Yes. Paid creative needs an explicit hook, value proposition and call to action in the first seconds — organic aesthetics alone rarely convert.
03Can you run Instagram without Facebook?
You can restrict placements to Instagram, though allowing Meta to optimise across placements usually lowers cost. We test both for your account.
04How is performance measured?
On cost per purchase or qualified lead and blended ROAS — not likes, saves or reach.
Ready to build your acquisition engine?
Tell us what you sell, where your customers are and what you want to achieve.