Funnels and conversion

Lead Generation

Lead generation produces qualified enquiries with a clear offer, fast routing and a clean sales handoff — measured on cost per qualified lead and pipeline, not raw volume.

A lead is only valuable if sales can act on it. We design the offer and message, build the capture and qualification flow, connect it to your CRM, and instrument the whole path so you can see cost per qualified lead, per opportunity and per closed deal.

Scope of work

What's included

01

Offer & message

The hook, value proposition and lead magnet or consultation offer that earns a response.

02

Capture & qualification

Forms, screening questions, scheduling and routing logic that protect sales' time.

03

CRM integration

Lead creation, field mapping, source attribution and notifications in your CRM.

04

Paid campaigns

Google and Meta campaigns built to drive qualified enquiries, not cheap clicks.

05

Follow-up support

Automated confirmations and a recommended human follow-up cadence.

06

Measurement

Cost per lead, per qualified lead and per opportunity, with feedback loops from sales.

Process

How the engagement runs

  1. 01

    Define

    We agree what a qualified lead is, the offer, and how sales will handle it.

  2. 02

    Build

    We build the funnel, CRM integration and campaigns, and test the full path end to end.

  3. 03

    Launch

    We go live, monitor lead quality daily and tune qualification.

  4. 04

    Optimise

    We improve cost and quality using close-rate feedback from your sales team.

What you receive

  • Lead-gen funnel (pages, forms, scheduling)
  • CRM integration and routing rules
  • Qualification framework
  • Paid campaign build
  • Lead quality and pipeline reporting

Best suited to

  • B2B and professional services with a defined sales process
  • High-ticket products where a conversation precedes purchase
  • Companies that can follow up leads quickly

FAQ

Lead Generation: common questions

01

Do you guarantee a number of leads?

We forecast ranges from market data and commit to a process and cost target. Guarantees that ignore market conditions usually mean low-quality volume.

02

Which CRM do you integrate with?

Most common CRMs, including the one built into this platform. We map fields, sources and statuses so reporting is reliable.

03

How do you keep lead quality high?

Screening questions, offer framing, negative targeting and continuous feedback from sales on which leads actually convert.

04

What happens after a lead comes in?

It lands in your CRM instantly with source data, triggers a confirmation to the prospect, and notifies your team to follow up.

Ready to build your acquisition engine?

Tell us what you sell, where your customers are and what you want to achieve.