Property & data-stream setup
Correct settings for data retention, attribution, cross-domain and internal traffic.
Analytics and optimization
GA4 Setup
GA4 setup configures clean properties, events, conversions and useful reporting — so the data supports marketing decisions instead of confusing them.
GA4 is powerful but easy to misconfigure. We set up the property correctly from the start: a sensible event taxonomy, key events and conversions, channel and attribution settings, audiences, and reports built for how your team actually makes decisions.
Scope of work
What's included
Event taxonomy
A consistent, documented event and parameter structure via GTM.
Key events & conversions
The business-relevant events marked as conversions with values where possible.
Audiences
Remarketing and analysis audiences aligned to your funnel.
Reporting
Custom reports and explorations for acquisition, funnels and value.
Migration & documentation
Historical context from Universal Analytics where relevant, plus a spec document.
Process
How the engagement runs
- 01
Plan
We define what the business needs to measure and the event structure to support it.
- 02
Configure
We set up the property, GTM tags and conversions.
- 03
Validate
We QA events with DebugView and real user journeys.
- 04
Enable
We build reports, train your team and hand over documentation.
What you receive
- Configured GA4 property
- Event taxonomy and data-layer spec
- Conversions and audiences
- Custom reports and explorations
- Setup documentation and walkthrough
Best suited to
- Businesses still on a rushed GA4 migration
- Teams that don't trust or use their analytics
- Companies adding paid channels that need clean data
FAQ
GA4 Setup: common questions
01We already have GA4 — do we need this?
Often yes. Many properties were auto-migrated with default settings and no event plan, which limits their usefulness. An audit shows quickly.
02Can you keep our old data?
Universal Analytics data can't move into GA4, but we can archive it and set GA4 up so year-on-year comparisons become possible going forward.
03Does this include Google Ads linking?
Yes — property linking, conversion import and audience sharing are part of the setup.
04Will non-analysts be able to use it?
That's the goal. We build a small set of clear reports and walk your team through them.
Ready to build your acquisition engine?
Tell us what you sell, where your customers are and what you want to achieve.