Conversion Tracking Setup

Broken tracking quietly wastes budget. We audit what you have, define the events and values that reflect real business outcomes, implement them across platforms (including server-side where it matters), and validate every signal before you rely on it.

Scope of work

What's included

01

Tracking audit

What's firing, what's broken, what's double-counting and what's missing.

02

Measurement plan

The events, parameters and values that map to business outcomes.

03

GA4 & GTM implementation

Clean event structure via a documented data layer.

04

Platform conversions

Google Ads, Meta and others configured with values and correct attribution.

05

Server-side tracking

Conversions API / server containers with deduplication where beneficial.

06

Validation

End-to-end testing and a QA checklist before sign-off.

Process

How the engagement runs

01
Audit
We document current tracking and identify every gap and error.
02
Plan
We agree the measurement plan and naming conventions.
03
Implement
We build the data layer, tags and server-side events.
04
Validate
We test every event and value, then hand over documentation.

What you receive

Tracking audit report
Measurement plan and data-layer spec
GA4, GTM and platform configuration
Server-side tracking setup
QA checklist and documentation

Best suited to

Accounts where reported conversions don't match reality
Businesses moving to value-based bidding
Anyone about to scale spend on shaky data

FAQ

Conversion Tracking: common questions

01

How do we know our tracking is wrong?

Common signs: platform conversions far exceeding CRM records, missing revenue values, or numbers that don't reconcile between GA4 and ad platforms.

02

Is server-side tracking necessary?

Increasingly, yes — browser and privacy changes erode client-side data. Server-side restores accuracy for key events.

03

Will this disrupt our current campaigns?

We implement alongside existing tracking and switch over only after validation, so there's no data gap.

04

Do you document it?

Yes. You get a measurement plan and data-layer spec so future changes don't break the setup.

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Conversion Tracking